Educasting from Ireland: Ways to assassinate press releases

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August 13, 2005

Ways to assassinate press releases

SPAM ASSASSIN has killed several press releases sent via email during the past month. Here are the reasons for the kills:

Reason 0.1 NO_COST: The body of the press release said "No such thing as a free lunch".
Reason 2.1 NA_DOLLARS: Text mentioned "a million North American dollars".
Reason 1.7 INFO_TLD: The press release cited an URL in the INFO top-level domain.

I avoid all these things in mailings that I generate.

x_ref125pr

Posted by Bernie Goldbach at 11:37:03 AM in Public Relations

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