What podcasts teach me
GOOD PODCASTS are like good blogs in that they have feedback loops. In Tipperary Institute, we use podcasts in several courses. Our PR course integrates podcasts directly into lecture materials, like today's on "embedding messages" in various media. While the process of embedding information (not to be confused with embedding journalists) is telling, some of the feedback from students is more striking. Here are some examples:
"The motor industry buys PR from journalists. The government hides behind PR moves when it slanders its critics."
"Salesmen will never tell you the truth about their products."
More than half of the third level students in the PR course at Tipperary Institute think the Irish government employed PR experts to attack Eddie Hobbs, the consumer price crusader.
Educast #8 -- embedding messages through effective PR (download 43 MB mp3 file)
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