SOMETHING SPECIAL HAPPENS when you produce social video because truly social objects have social currency--they are empowered by being passed around.
And that's how I feel after watching "Pacdog is Awesome" on the Flickr blog. It's a story of friends of Paul Collins, AKA Pacdog, and how they connected by sharing images that form a video postcard. Jake Rome tweeted the idea. As Jake explains, Pacdog has been active on Flickr more than a half decade. He has made hundreds of friends across the site on various groups, and has never made an enemy. Jake writes, "When he lost parts of five fingers in an accident, he seemed to be down and I resolved to organize his friends to cheer him up." The result is below the fold.
Continue reading "The Power of Social Video" »
PUBLIC RELATIONS CAMPAIGNS earn a lot of cash for clever agencies so we will start the eighth year of the Creative Multimedia PR module with a short overview of campaigns worth academic credit.
The goal: have groups of three to five people organise organically and claim taskings that are outlined in Evernote and Google Documents. The suspense for group formation: 21 September 2011. This is the most ambitious campaign management ever attempted with a third level group in Tipperary. The risk is worth taking because of the number of clever and focused students in the group. A few specifics emerge below the break in the YouTube clip.
Continue reading "Major PR Practical Exercise Summarised" »
THE NEW TECH POST had a look at "the most influential tweeters" in Ireland and put the editor of Educasting.ie onto the list.
The NTP list is admittedly subjective becacuse "influence can mean many things to many people." I agree with that assessment but think the listing is a good one for someone new to Twitter. In fact, the names are people tweeting in Ireland so they are more relevant than the ones that Twitter recommends for people. The NTP list spins through several objective factors like numbers of followers, the number being followed back, total tweets, retweets and favourites. As I click through the list, I wonder how many of the 10 cited follow the other nine people on the list. I know I don't follow all the influencers who are cited on the list. But I feel there's a nice eclectic mix in the listing.
Continue reading "Twitter Influence in Ireland" »
WE RETURNED FROM INCHYDONEY BEACH with a bucket of sand and immediately set off trying to make it tell a story through an animation.
Caroline Leaf does it much better but it's good to know that storytellers of all ages can be empowered by the simple things in life. Like sand. There is a lot to be learned from Caroline Leaf's work and a lot of inspiration walking the streets of Annecy, France, during the annual animation festival there. We start the first session of the 2011/12 academic year with both thoughts in mind. And below the break sits a sample video used in the lead-off Digital Design lecture.
Continue reading "Sand Animation" »
THE 2011-12 ACADEMIC year starts with the Limerick Institute of Technology trying to work out how to leverage trust in the newly-formed large institution. From where I sit, there needs to be a greater awareness of helping people to find their "flow" -- their maximum effectiveness in an organisation -- and to ensure the organisation fosters mutual trust.
At the moment, small tribal teams have encamped throughout the organisation Those teams feed on implicit trust. But when the tribes surface inside the larger organisation, trust often breaks down. This leads to the growth of process and the oozing lethargy of bureaucracy.
Continue reading "Merging into the High-Speed Trust Lane" »
NEW LIT STUDENTS shouted out their hopes and fears for their academic adventure ahead in the School of Tipperary.
Several said they wanted to "get" something specific: a job, good grades, a degree, a girlfriend, answers to questions and long-term contacts. Several arrived on campus hoping for a new life experience, to meet new people, and to enjoy the creative multimedia course they are starting. Some of the 40 new students expressed specific things they would like to learn: sound editing, creating a credible portfolio, and the skills to start a new business. These are commendable hopes. But there are fears expressed with the hopes.
Continue reading "Hopes and Fears on Campus" »
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