Educasting from Ireland

Major PR Practical Exercise Summarised

PUBLIC RELATIONS CAMPAIGNS earn a lot of cash for clever agencies so we will start the eighth year of the Creative Multimedia PR module with a short overview of campaigns worth academic credit.

The goal: have groups of three to five people organise organically and claim taskings that are outlined in Evernote and Google Documents. The suspense for group formation: 21 September 2011. This is the most ambitious campaign management ever attempted with a third level group in Tipperary. The risk is worth taking because of the number of clever and focused students in the group. A few specifics emerge below the break in the YouTube clip.

Twitter Influence in Ireland

THE NEW TECH POST had a look at "the most influential tweeters" in Ireland and put the editor of Educasting.ie onto the list.

The NTP list is admittedly subjective becacuse "influence can mean many things to many people." I agree with that assessment but think the listing is a good one for someone new to Twitter. In fact, the names are people tweeting in Ireland so they are more relevant than the ones that Twitter recommends for people. The NTP list spins through several objective factors like numbers of followers, the number being followed back, total tweets, retweets and favourites. As I click through the list, I wonder how many of the 10 cited follow the other nine people on the list. I know I don't follow all the influencers who are cited on the list. But I feel there's a nice eclectic mix in the listing.

Getting Paid for Your Shots

SEVEN YEARS AGO, when Flickr was still a baby and when iPhones did not exist, I walked out of the best cafe in Cashel and snapped a shot of the Rock of Cashel. That image has been seen by more than 20,000 on Flickr, been marked a favourite more than 50 times and appeared in collateral worldwide without attribution or compensation. Its unauthorised usage gives me a solid teaching example that resonates in the current experience of Susan Cloonan.

Tipp-PR 1101

WE START ANOTHER semester of Public Relations in Tipperary Institute knowing that the 2011 running of the module is the most ambitious ever. The 25 participants in the module will support the development, recording and post-production of College Lives, a six-part series with TippFM. The module leverages the astute real-time expertise of Shel Holtz and Neville Hobson, the godfathers of PR podcasting. In a perfect world, students will complete this PR module through an online journey that takes them into major themes of creativity, education technology, ethics, education, labour unions, personal brands, government, social media, metrics, start-ups, and Tipperary food. As in several of the modules taught at Tipperary Institute, the Delicious social bookmarking system will be used with the tag tipppr.

FIR 581 (abridged)

 

Seven Mistakes in Handling Crises

AS DISCUSSED in several educasts, common mistakes in handling crises include the following:

Hesitation. This leads to public perception of confusion, callousness, incompetence or lack of preparation.

Obfuscation. This leads to the perception of dishonesty and insensitivity.

Retaliation. This increases tension and intensifies emotion rather than reducing them.

Prevarication or equivocation. This creates the biggest problem, because nothing substitutes for truth.

Pontification. This creates vulnerability by taking a high-handed approach without really dealing with the issue at hand.

Confrontation. This provides others visibility by keeping the issue alive, giving them a platform, and giving them more to respond to.

Litigation. This guarantees even greater visibility and may eliminate more reasonable solutions.

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Scott Cutlip and Allen Center -- Effective Public Relations, "Planning and Programming"

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News Release Turns 100

BUSINESSWIRE observes the 100th anniverary of the first press release today. The American offices will hold a panel discussion in New York entitled "Centennial Celebration of the Press Release: Exploring the Past, Present and Future of Public Relations." Most people accept that Ivy Lee put out his first press release in 1906. Research suggests the PR industry itself is older, perhaps emerging in the late 1890s when American railways made the first reference to the term "public relations" in its external documents. Stuart Bruce says, "The outlaw Jesse James used the media to bolster his reputation as a brave ex-Confederate guerilla, rather than a desperate outlaw - on several occasions he left 'press releases' behind at the scenes of his robberies." Bruce always considered Edward Bernays as the founder of modern public relations, rather than Ivy Lee.

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Stuart Bruce -- "Businesswire commemorates 100th anniversary of Public Relations Industry"
Businesswire  original release.

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Social Media Used Here

WE USE WELL-REGARDED social media tools in the PR module at Tipperary Institute, including Odeo playback engines, Flickr photostreams, Writely documents, del.icio.us shared links and Netvibes mashups.

Wiki Your Wall Art

We will paint some real wall art during our second year Public Relations class. Meanwhile, interesting discussion rages about the value of collaborative online wall art projets.

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Tech Crunch -- "Wiki your wall art"

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Promoting Science

PRIMARY SCHOOL TEACHERS can leverage computers, microscopes, digital still cameras, DV cameras, and document cameras and then adding visual images to enhance instruction. Do it visually and students learn more. MaryAnne Campo says your can "use images from your photo collection in flickr to make slideshows, add imagery through video clips from your latest summer vacation trips, add images from Google Maps or Google Earth for Physical Geography content or add images and clips from the culture of the people in the countries you visit. Take students virtually into science experiments through visual imagery, show scientific examples; show them a real coral reef. Make your presentations come alive through 3-D imagery".

You need broadband to accomplish these things.

Bomb Blast in Blogosphere

THE BIGGEST blast to hit the blogosphere in 2006 will probably be the news that Robert Scoble is leaving Microsoft. The cross-talk about Scoble's decision fills the an entire Firefox screen at TechMeme on my Firefox browser. That news--now confirmed by King Robert himself--affects one of the questions on a repeat examination in the Public Relations course I teach in Tipperary Institute. I wonder if Scoble considered that side effect?

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Tom Foremski -- "Microsoft's Top Blogger is Leaving"
Robert Scoble -- "Correcting the record about Microsoft"

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