Sasser Virus

YOU KNOW LOCAL radio reflects an international audience when news bulletins include reference to a computer virus. Although there's no way that half of the KCLR 96FM listenership has a computer in the home, the audience heard about the Sasser Virus along with a calm anti-virus professional explaining what number to call to get a cure. Embedded advertisements work in the real world as effectively as they do in search engines. Some clever creatives pointed out that although the Sasser virus does not affect Macs, the Yasser Virus has been spotted in some Dublin offices.

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Creative Ireland -- "Sasser Virus"
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