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August 30, 2004

Blog dart

PRINT MY BLOG -- Although James Corbett wonders why anyone would want to print a blog, I've seen cases where it makes sense--perhaps economic sense too. I often question students who want to reduce pixels to print but then I remember that I write in a study where I'm surrounded by the printed page. I also know how it fees to escape the screen and how comfortable paper feels when I turn pages. So from the newbie to the power user level, there's a consumer interest in a printed product.

I am playing with FeedDemon's newspaper mode and intend to convert a microchannel into a supplemental reader that students can read online or print for the bus trip home.

And therein lies the greatest imperative for a printed blog--public transportation. Do the NYC MTA and you will see people pressed up against one another, some inches from the pages of their reading. Ride Dublin's DART on the line through Grand Canal and you will spot someone reading a PDA alongside many others reading papers.

Personally, I think there's a strong niche market for content printed from sophisticated PDF formats. Gartner Group and Forrester depend on that revenue stream as the main output for their research product. Jim Corbett would have a lower price point, but his distillations would complement every one of the Irish third level courses on entrepreneurship.

It goes without saying that readers have to know the context of the blog content they're reading. Lose that and if feels like page three is misisng from the paper. (Americans won't catch that special meaning.)


James Corbett -- "PrintMyBlog? What's the point?"
Dan Sherman -- sells booklets from his blog (around €6 a pop for items delivered to Ireland) and has increased his revenue from the blog by about 50% since offering the booklet.
Bonus Link: PrintMyBlog
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