Lunchbox viewing

POYNTER -- Steve Outing describes a "Lunchbox" used at the New England Cable Network to highlight stories. The "Lunchbox" stories will be highlighted on the homepage only during that hour. This newsy technique has merit in an Irish context as well.

At peak viewing times--lunchtime in the Boston area--fresh content appears for viewers. The developers want "to see if we put up something only available at lunchtime--which is our prime time--how the audience will react." The content is a video report of a news presenter. The material auto-archives, so you don't have to be online during lunch hour to view it.

This resembles "dayparting," which is featuring selected content based on the time of day or week such as entertainment listings on Fridays.

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Steve Outing on Poynter.

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