Principles of Web 2.0

JOHN BATTELLE offers a listing of characteristics that define Web 2.0.

• The web is a platform.
• Formal architecture of participation (also known as user content or collective intelligence).
• Lightweight business models.
• Innovation in assembly.
• Leverages the long tail and realises economic possibilities that didn’t exist before.
• Search rules. Search drives Web 2.0 businesses. This is a turning point in marketing and a new reality for all forms of traditional business.

---

via Drew Meyers

x_ref125mc webapps