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September 25, 2009

1, 2, 2, and 250

Watching Her Birthday DVDSOME IMPORTANT MILESTONES occurred this week, and every one of them affect the new two-year old at right. Facebook now claims to have one million Irish inside its community. I count too, even though I've overstayed my visa and I'm really not Irish. That's because I've declare "Ireland" as my network and that puts me in the crosshairs of Irish-oriented advertising campaigns on Facebook. In our home, Facebook is the photo album preferred by family an ocean away. I'd be surprised to hear that any local authority in Ireland knows how they could open a community information centre for no cost, just by cobbling together a newsroom on Facebook. I'd also be surprised to know that the Irish national broadcaster comprehends that the reach of Facebook is greater than the mass audience achieved during the airing of the Late Late Show. The rough metric puts 500,000 Irish inside Facebook at least three times a week for 12 minutes at a time. On an interesting Friday night, getting a half million eyeballs watching RTE One for a half hour is an assumption that powers the marketing rate card. Facebook is doing that now, without its users having to pay a license fee.

Two Million Dropbox. In Tipperary Institute, we shoveled 40 new participants onto Dropbox, dramatically enhancing storage space and collaborative work in the creative multimedia programme. At the same time, the GetDropbox team announced that its users had crested the 2m mark. I trust my Dropbox to keep me hooked up to audio producers and multimedia project developers. I let it run for most of the day, except during the time when I'm editing or rendering.

When I Was Two. We shared second birthday joy with young Mia (above right) and as she ripped open more things about Barney and Baby Bop, I took a trip back memory lane, comparing things she has done that I never saw as a child. And thankfully, there are things she won't have to do as a child that were part of my growing up.

Guinness turns 250. I underplayed the Guinness birthday, observing the moment with a quiet pint. That's different than how I had imagined raising a glass to Arthur Guinness from a corner of a favourite local pub. My Birthday Girl duties involved parade loops around the estate with a bright yellow M&M bag instead of retiring to the pub. One has to keep their priorities right.


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