More Social on the YouTube

SHARING VIDEOS got a lot more sociable lately. New features make it a doddle to connect with the platforms like Twitter and Facebook. And if your address book is held online by GMail, you'll find even more people with videos worth sharing. Once you've subscribed to someone, you start seeing their public actions (i.e., things they "favorite", videos they rate and comments they make) in your Recent Activity module on your homepage (assuming these preferences are set). I'm watching Irish bloggers embed YouTube videos onto their blog posts instead of writing anything original. It's a normal part of sharing. You check into YouTube, let the "YouTube Zeitgeist" guide your mouse clicks and before you know it, you're viewing videos that are most relevant to you and to the times. Google knows what you like and uses algorithms matched up against your viewing history and complementing your subscribed channels. Now the algorithm will combine information from videos your friends embed on Facebook. YouTube has a greater reach than the Boob Tube. More than 46 years of YouTube videos are viewed every day on Facebook. No wonder some experts think the future of video journalism is on the small screen.

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Chris Testa -- "Facebook Feeds Begin Showing Up on YouTube's Homepage" on the YouTube Blog, 18 Dec 09.

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