This academic semester, I'm bringing founders, promoters, directors and effective social media communicators into my Social Media classroom and letting them explain how they frame their online business dealings with a personal dimension. We will record and share most of those guest appearances through clips recorded through Online Meeting Rooms. Those success stories reveal honesty, passion and commitment to the extended online communities that I've used to good effect since 2004. In 2010, my students will have stories from popular social sites, social music sites, online collaboration, social visual, shareable video sites, location sites and an online audio community. If all goes to plan, my students will finish the month of April with clear-cut samples of doing social media right. And you can bet they won't be citing examples derived from locked-down private accounts.
David Armano -- "Do You Live Social?" in his latest contribution to Harvard Business Review, 30 Dec 09.
David Cushman -- "Using + Social Media = Fail" in Faster Future, 1 Dec 09.