Trend Watch: How Millennial 'Cord Nevers' Are Disrupting TV
Last week the Miami Herald ran a really interesting story on the impact that the shift of viewing habits from the TV to the web is having on both the broadcast and cable TV ecosystems. This new trend is being fueled by Millennials
The article sites a report from TDG Research, 'A Primary Profile of Cord Cutters and Cord Nevers', that found today, 87% of broadband households currently subscribe to a pay-TV service, a decline of almost five percentage points since 2010 but nonetheless a very strong indicator of the grip that pay-TV has an US households.
That being said, a growing number of broadband subscribers are now doing without pay-TV services altogether, having either “cut the cord” or never signed up to begin with in the first place.