Deconstructing Messaging Fundamentals
I HAVE A LONG relationship with a process that helps me create essential messages, starting with a simple black Moleskine and assisted by clever one-pass technology. I try to share the fundamentals of that messaging process with university students every autumn.
This year, I'm making a short Slideshare that builds on a metaphor of old skool (Ham Radio) messaging dynamics. I've a license from the FCC to operate upper sideband and single sideband in aircraft along with practical experience with the same. Running a message flow through new media isn't much different, if you break down the component parts. I hope my current crop of Media Writing students take my process to heart as we begin a fresh semester of work writing effectively for new media publication and syndication.
There's a short 20-minute presentation included with this blog post and the 33-slide deck flicks through several main points, exposing my preference for online tools such as Tumblr, Flickr, Audioboo and Google Plus.
To each, their own.