Map for Closest
I KEEP GOOGLE on the first screen of my smart devices because Google Local is an effective concierge when I ask for a "map for closest restaurant" and many other phrases.
So I get localised information concerning restaurants (not chippers), hotels (and B&Bs if I use the term accommodation), bus (but not hackney), hospital (including helpful details about A&E).
I wish this same hyperlocal info worked with phrases like "toilet" and "children" so we could whip out our smartphones and know exactly where to find a changing facility.
A natural language search such as “eat dinner in Cashel” brings up very accurate results when searching in the streets of County Tipperary. Google knows you want local results first, so there's no need to include the word "Ireland" in the query. The results returned on the first screen are the top-rated venues in the Google Local database. After a few years with the Hummingbird algorithm running at Google, I expect to be able to ask Google for the best "lowest calorie dinner in Cashel" and to see valid results. That doesn't happen now, mainly because there's no content related to the query displayed prominently on the internet.
But venues with Google Local profile get prominent treatment, especially those with a user rating. Those results appear as pinpoints on maps and along with telephone numbers that my phone allows me to click and call.