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Scanning All Objects

Learn about your magnum
Image via Elevate PR.

I THINK ALL objects should have a visual identity strong enough to tell their stories to an interested public. Krug's mobile app provides that functionality--but I'd prefer to be able to find the stories by merely scanning a product label through my Lumia's software.

The famous French champagne house's iOS and Android apps will delight hardcore champagne lovers. The app helps consumers explore the Krug story through the voice of Krug cellarmaster Eric Lebel. You simply scan the bottleā€™s ID and you get food pairings, appropriate music selctions and Krug stories by the Maison. And in case you want more, there's serving tips, storage advice and stockist locations directly inside the app.

You need the app and a Krug lover account. Or just a fine bottle of champagne without all these virtual world distractions.