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May 03, 2016

Using LinkedIn with Aspiring Sports Managers

Hurling on Tour
Image from Shane Gloster's "Hurling on Tour" post.

AN EFFECTIVE ONLINE presence yields results so I ask third level students to prepare LinkedIn profiles for review by friends, lecturers and potential employees. Several interesting LinkedIn profiles emerged during the 2015-16 academic  year and the work offers a starting point for the next group of digital media students who will begin building their ePortfolios in a few month's time.

We started the work with a short design thinking workshop that led to formulating posts for LinkedIn. Students can earn academic marks if their achieve a minimum of 25 views to their posts. I believe this sort of connected community effort captures the spirit felt during the early days of blogging in Ireland. I've linked below to most of the sports management students who creating their first LinkedIn profiles. All of them can earn credit when people view their posts either on LinkedIn or on the blogs they created in the digital media module.

Michael Barrett wrote about building a persona.

Kieran Bennett from Ballysaggart in Co Waterford is one of the 35 students of business and sports management.

Josh Callanan is building his profile.

Fiachra Cotter won the treble with Abbeyfeale.

Colm Coughlan discussed "creating a persona" by doing a self-inventory.

Jack English knows how complicated it is to build a meaningful brand online.

David Frayne is working on creating shareable content for LinkedIn.

Sean Geoghegan received the most impressive feedback for items he shared on LinkedIn. The reaction proved the existence of a real networking effect.

Shane Gloster's perspective about hurling on tour was one of the most interesting topics selected for posting on LinkedIn during  the digital media module.

Killian Hannon breaks down the importance of creating an effective online identity.

Dale Hayes is making connections.

Katie Hennessy's work off the pitch extends to building a brand for a family business.

If you read Shane Hogan's profile, you will understand the meaning of his handle HoganJCB32.

Levi Howard does a lot of volunteering.

Adam Kelly understands the link between the love of sport and the value of organised athletics.

Owen Kennedy spotlights the magic of the Premier League.

Clare King endorses clever ideas for flying cheap.

Mary Lynam offers her perspective on the persona of James O'Donoghue.

Rory Macbeth cites Gareth Bale's brand persona.

Ryan McGovern sees the power of Conor McGregor's brand persona.

Ian McNamara recalls a Personal Best at under-21 level.

Hayley Nolan cites Katie Taylor in her post about creating a persona.

Like many of her classmates, Janet O'Carroll holds a part-time job to help finance her education.

Padraig O'Connor's succinct viewpoint about getting back to training got more views in a week than most students got for their blog posts in a month.

Proving the point that brevity can ensure readership, Robert O'Grady shares a story about a winning syndicate.

Gillan Piveteau discovered how quickly people can connect when using LinkedIn.

David Prendergast wrote about the fairy tale experience of Leicester.

David Reidy, a prominent Clare hurler, appears to have the strongest LinkedIn signal of all the sports management students.

Joe Shanahan writes about the rise of Leicester in the Premier League.

Magdalena Zimon has an exceptionally relevant cluster of descriptors about her skills and expertise.

+++ Bernie Goldbach is a creative multimedia for business lecturer at the Limerick Institute of Technology.


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