THE SINGLE GREATEST LEAP I have made with sentiment analysis occurred after using Microsoft's Cognitive Services. I'm diving into the API documentation by clicking on the navigation elements that appear after clicking on the image accompanying this post.
NEXT WEDNESDAY, MAY 25TH, the hallways and studio space on the Clonmel campus of the Limerick Institute of Technology come alive with samples of creative work during the annual Pen & Pixel exhibition. I'm deeply interested in following the conversation about the event as it trickles far beyond County Tipperary, primarily through social networks such as Facebook, Instagram and Twitter.
I AM USING a Web Analytics module hand-in-hand with Powerpoint Online to gather student feedback directly after lectures. I present the lecture and then students modify the slide deck during a follow-on practical session.
Today's #measureit challenge involves my own blog at Irish.Typepad.com, a site more often known as InsideView.ie. Years ago, that simple blog generated 1000 page views a day. Now it rarely gets more than 100 people a day. I invited students to review a variety of data as well as suggest ways to grab back the attention of dozens of people who used to read my blog posts while on my website.
SEVERAL TWITTER ANALYTICS tools can now be seen by the public in selected markets, which means you might be able to view more about tweets that are retweeted, favourited and replied to. I'm learning more about word choice and time of day through the screenshot above than by merely viewing the actions of those tweets using Boxcar on iOS.
The change was spotted by Christopher Penn, vice president of marketing technology at SHIFT Communications and one-half of the Marketing Over Coffee podcast team. Not all markets can see these analytics because advertising campaigns are not in place in every country. In Ireland, there's no payment mechanism accepted on the advertising dashboard.
IF YOU EVER NEEDED PROOF that St Patrick's Day is an occasion with global reach, look no farther than the hashtags connected to #StPatricksDay. You'll spot several strong clusters of sex memes connected to the celebration, proof-positive there's vibrant industry endorsement (or brandjacking) of Ireland's national holiday.
And if you follow the Technorati tag clusters below this blog post, you'll discover interesting food choices for an authentic Paddy's Day experience.
Bernie Goldbach in LSAD Clonmel | Data from Hashify.me
BIG DATA INTERSECTS Irish educators in several places like the Monday evening #edchatie discussions.
Inspired by Simon Lewis, I looked at who is most influential during those recurring discussions. At least two of the most influential plan to attend the annual ICT in Education Conference in Thurles. With a little prodding, perhaps more than half of the most influential Irish Twitter voices in education will meet up in May on the campus of the Limerick Institute of Technology in Thurles.
In the meantime, I have 30 Web Analytics students drilling into the #edchatie transcripts to document the share of the voices, engagement and impact of embedded placement in the cross-talk. And the Irish government is interested in making these kinds of analyses more sophisticated as funding comes available for big data programmes.
WE LAUNCHED PEN & PIXEL for our annual exhibition in the Limerick Institute of Technology and it immediately attracted more people on its first day (327) than I get on an average weekday (301).
The top three terms that attracted visitors to PenAndPixel.ie include all the high brow phrases (exhibition, creative work, 3D) that we hoped would represent a cross-section of graduate talent. It's still too early to draw any real conclusions from the analytics because it normally takes a few months and a few thousand visits to determine what's actually the big draw of a website. Plus the Pen&Pixel site is attracting a lot of ego surfers as they probe around and try to find samples of work.
During the same early February period, the top three terms referring people to my Inside View blog were people looking for the ugliest dog, real mermaid sightings in Ireland and pron.
REMINISCING TAKES ME into my personal archives once a week and part of that meandering uncovered the hundredth most-viewed image I have on Flickr. It's actually a shot of Ireland taken by the NASA Earth Observatory (hat tip to James Corbett) and two things are surprising about the image and the business intelligence about the views on my photostream at Flickr.com/photos/irisheyes. First, it's got fewer views than dozens of shots I've taken of Irish drivers doing stupid things. Second, it will remain thousands of views behind shots of gadgets because Flickr referrers prove that that people come looking for images of objects. They come from Google, Bing, and Yahoo! And they come in blocks of hundreds per week. I'll tuck the aerial view of Ireland away for Radio Kate, the woman in Audioboo Headquarters who hopes to get my Flickr view of Ireland while orbiting the earth.
Image from the NASA Earth Observatory. My most-viewed image on Flickr is Sam the ugliest dog with 128,000 views. I didn't snap that shot. It has attracted the most comments of any shot I have on Flickr. The most popular image I shot for Flickr is a tampon chandelier with 80,114 views.
I just noticed there are 4,230 instances of the word "analytics" on my blog. I should distill that knowledge into a more effective training course.