Entries categorized "Analytics" Feed

Appreciating evidence-based case studies with Instagram

Pen and Pixel poster
NEXT WEDNESDAY, MAY 25TH, the hallways and studio space on the Clonmel campus of the Limerick Institute of Technology come alive with samples of creative work during the annual Pen & Pixel exhibition. I'm deeply interested in following the conversation about the event as it trickles far beyond County Tipperary, primarily through social networks such as Facebook, Instagram and Twitter.

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Statcounter Measures a Spike #measureit

Screenshot from PowerPoint Online.

I AM USING a Web Analytics module hand-in-hand with Powerpoint Online to gather student feedback directly after lectures. I present the lecture and then students modify the slide deck during a follow-on practical session.

Today's #measureit challenge involves my own blog at Irish.Typepad.com, a site more often known as InsideView.ie. Years ago, that simple blog generated 1000 page views a day. Now it rarely gets more than 100 people a day. I invited students to review a variety of data as well as suggest ways to grab back the attention of dozens of people who used to read my blog posts while on my website.

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Learning a Few Things from Twitter Analytics

Twitter Analytics
Screenshot from my Twitter Analytics.

SEVERAL TWITTER ANALYTICS tools can now be seen by the public in selected markets, which means you might be able to view more about tweets that are retweeted, favourited and replied to. I'm learning more about word choice and time of day through the screenshot above than by merely viewing the actions of those tweets using Boxcar on iOS.

The change was spotted by Christopher Penn, vice president of marketing technology at SHIFT Communications and one-half of the Marketing Over Coffee podcast team. Not all markets can see these analytics because advertising campaigns are not in place in every country. In Ireland, there's no payment mechanism accepted on the advertising dashboard.

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More Proof St Patrick's Day is Mainstream

IF YOU EVER NEEDED PROOF that St Patrick's Day is an occasion with global reach, look no farther than the hashtags connected to #StPatricksDay. You'll spot several strong clusters of sex memes connected to the celebration, proof-positive there's vibrant industry endorsement (or brandjacking) of Ireland's national holiday. 

And if you follow the Technorati tag clusters below this blog post, you'll discover interesting food choices for an authentic Paddy's Day experience.

I use Cybranding's Hashtagify.me dashboard to follow memes and influencers as part of the Web Analytics module on the creative multimedia degree programme at the Limerick Institute of Technology.

Big Data and Edchatie

#edchatie Influencers
Bernie Goldbach in LSAD Clonmel | Data from Hashify.me

BIG DATA INTERSECTS Irish educators in several places like the Monday evening #edchatie discussions.

Inspired by Simon Lewis, I looked at who is most influential during those recurring discussions. At least two of the most influential plan to attend the annual ICT in Education Conference in Thurles. With a little prodding, perhaps more than half of the most influential Irish Twitter voices in education will meet up in May on the campus of the Limerick Institute of Technology in Thurles.

In the meantime, I have 30 Web Analytics students drilling into the #edchatie transcripts to document the share of the voices, engagement and impact of embedded placement in the cross-talk. And the Irish government is interested in making these kinds of analyses more sophisticated as funding comes available for big data programmes.

Data Analytics

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Key Words Point to Pen and Pixel

Pen and Pixel AVWE LAUNCHED PEN & PIXEL for our annual exhibition in the Limerick Institute of Technology and it immediately attracted more people on its first day (327) than I get on an average weekday (301).

The top three terms that attracted visitors to PenAndPixel.ie include all the high brow phrases (exhibition, creative work, 3D) that we hoped would represent a cross-section of graduate talent. It's still too early to draw any real conclusions from the analytics because it normally takes a few months and a few thousand visits to determine what's actually the big draw of a website. Plus the Pen&Pixel site is attracting a lot of ego surfers as they probe around and try to find samples of work.

During the same early February period, the top three terms referring people to my Inside View blog were people looking for the ugliest dog, real mermaid sightings in Ireland and pron.

Information from Statcounter.com.


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My 100th Most Viewed Photo

Ireland as seen by NASA Earth ObservatoryREMINISCING TAKES ME into my personal archives once a week and part of that meandering uncovered the hundredth most-viewed image I have on Flickr. It's actually a shot of Ireland taken by the NASA Earth Observatory (hat tip to James Corbett) and two things are surprising about the image and the business intelligence about the views on my photostream at Flickr.com/photos/irisheyes. First, it's got fewer views than dozens of shots I've taken of Irish drivers doing stupid things. Second, it will remain thousands of views behind shots of gadgets because Flickr referrers prove that that people come looking for images of objects. They come from Google, Bing, and Yahoo! And they come in blocks of hundreds per week. I'll tuck the aerial view of Ireland away for Radio Kate, the woman in Audioboo Headquarters who hopes to get my Flickr view of Ireland while orbiting the earth.

Image from the NASA Earth Observatory. My most-viewed image on Flickr is Sam the ugliest dog with 128,000 views. I didn't snap that shot. It has attracted the most comments of any shot I have on Flickr. The most popular image I shot for Flickr is a tampon chandelier with 80,114 views.

Previously: "100th most viewed" on May 28, 2005.

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Flatlining for a Reason

Front Page Views OnlyI THINK IT'S NORMAL to scrape back everything and look at the basics. We do that with paint on walls and carpet in halls when we put brute force to projects and strip things to the raw surface. I'm doing that with my blog now and doing it with live traffic. As a result, when I remove all Javascript from my pages, I lose traffic count just like the accompanying screenshot shows. In the background, Typepad's counters keep ticking over, telling me that more than 800 people per day on average have visited my blog since Typepad started counting in mid-2003. I'm Twitterised now, so it's rare that more than 500 people per day read my blog now. That's down from a breezy 2000 page views per day in mid-2007, before either Facebook or Twitter got toeholds in Ireland. I think it's important to look beyond the numbers and to focus on conversions. In my case, I want to start converting Google advertisements into baby formula. For that to happen, I need faster-loading pages so I'm killing nearly everything that loads as Javascript and pushing most of the page intelligence out to cloud services where clever servers and API calls do the work. In the meantime, I'm flatlining my blog's visitor count and playing with templates to see get stuck into CSS and HTML 5 over the summer months. You should check back in August to see the final look. In the meantime, do you have anything to suggest that I keep on my blog?

I just noticed there are 4,230 instances of the word "analytics" on my blog. I should distill that knowledge into a more effective training course.

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