WE START another audio month (#audiomo) running the length of June and I've started scrolling back on my blog to see if I've actually written about the annual event. It's been running more than 10 years now and I think it survives because of community and its low friction point.
FIVE YEARS AGO, I took a group of students onto a practice pitch for a 360 video live streaming session. I doubt any of them knew the significance of the event because the students were in a sports and business curriculum, not a creative broadcasting curriculum. Today, I'm looking at the working notes from that session, thinking it's time to restart live streaming sessions.
I HELPED DYLAN (11) explain to a room of teachers what he has to do in order to stay in mainstream education. Dylan has used speech and language services for more than six years as he tries to compensate for issues related to his vision and general development. Thanks to supports he has received from local schools and the South Tipperary Support Services, he has made major strides in both his educational and physical development.
WE ARE FIVE DAYS from welcoming a small group of educators to the annual ICT in Education Conference. I'm learning important concepts in the background as we plan this in-person event. Done right, proper metrics strengthen trust, build budget, and increase business impact for marketing teams.
But according to Forrester, 77% ofglobal B2B decision-makers say that using data and analytics to guide decisions is one of their top weaknesses.
An Adobe fact sheet, Metrics That Make a Big Difference, covers helpful tips for measuring and proving the value of marketing content and campaigns. A few tips to get you started:
● Tip #l : Don't fixate on costs.
● Tip #2: Define your metrics and how
you'll measure them upfront.
●Tip #3: Choose a marketing attribution
So the first thing I will do today is generate tags for an email campaign.
I have an Android phone that doesn't seem to have a simple app for writing. I can use Bear Writer on iOS handsets and Scrivener on the iPad Pro but I can't locate an Android app that has the same simple functionality. I may need to try Day One journaling again.