BACK WHEN "HITS" were a thing, I ran around Temple Bar on the heels of a special letter of introduction from the Temple Bar Properties Marketing Manager (see below).
Dear Merchant,
Since launching our web site on the Internet, we have recorded a steady increase in the number of visitors who read about Temple Bar. We get more than 15,000 hits each month and the number is climbing. During March, we will be revising the content and features of our Internet Web Site. We're interested in attracting more visitors to the site and we know that most of those who see Temple Bar on the Web will visit Temple Bar in person.
If you have information that you would like to see included on the web site, please call into the Temple Bar Information Centre with your details. During the month of March, web consultants Bernard Goldbach and Ann O'Donnell will visit every cultural centre and business in Temple Bar, demonstrating what the site currently offers. They can show how to increase your profile and suggest things you might consider to help boost the number of people coming into your premises.
If you wish to be contacted prior to Patrick's Day, please call the Information Centre during the first week of March. If you want to get personalised attention concerning specific web space, please complete the attached form and return it to the Information Centre.
You can get additional details about Web-based marketing by contacting me or by ringing the web consultants on 088 682 796. We look forward to your success in the activity-packed weeks ahead.
Temple Bar Web Site
May 1997 Extended Analysis of First Year’s Traffic
This report and its accompanying figures provide an in-depth look at some interesting data gleaned from an extended analysis of Temple Bar Web Site traffic. Although several other figures were prepared, only the figures listed here were deemed statistically accurate, valid and reliable. This report is best used in conjunction with the regular summary of Web site traffic. The Web site handled more than 414,000 requests for information since it came on line in June 1996.
Fig 9705-1. This figure shows a pie chart compiled from 29,054 hits made by the top 100 most frequent visitors to the Temple Bar web site since June 1996. No infobots or web crawlers are included in Figure 9705-1. The figure shows the most common browser being used is from America On-Line (31% of the hits). The most common Internet connection for Irish visitors is through Ireland On-Line.
Fig 9705-2. This figure shows a pie chart compiled from 115,243 hits made by surfers during a one year period. This figure does not include information on graphics files that were retrieved. The data shows an overwhelming amount of people visit the Temple Bar Virtual Gallery. More than 3/4 of all visitors to the web site read at least one page related to culture, arts or entertainment. More people read about accommodation in Temple Bar or the history of the area than read about pubs.
Fig 9705-5 This figure shows the total hits recorded by various companies during a one year period. The top three corporations visiting the Temple Bar web site are Oracle, Intel, and IBM. It is interesting to see customers using the Cyberia Internet cafe in Temple Bar retrieved more than 300 files from the web site. The proposed on-line library Alexa has now compiled a realistic profile of Temple Bar, prior to taking the profile on line next year.
Fig 9705-7 This figure shows the breakdown of 1315 selected files that were retrieved about Arts and Entertainment. Although the data span 12 months, the individual files pertaining to specific arts and entertainment options have been on the web site for less than two months. Meeting House Square attracted a considerable amount of attention—and this was before any press releases spotlighted special concerts in the Square. Surfers appear to like two other cultural offerings: cinema information and music.
Fig 9705-8 Since the site’s initiation, more than 2600 files were retrieved, giving viewers information about the various cultural venues. Public Art attracts the largest readership, with Arthouse and the Gallery of Photography close behind.
