Superquinn's excellent bytes of fresh food

THURLES -- Superquinn needs its accountants--to measure the improvements made in its IT processes. The Irish supermarket chain has developed a world class team renowned for excellence in fresh food and customer service. Superquinn uses technology to improve customer service to "getting the customer back" and ensure that they "get the product that they want". Superquinn have improved their on-shelf availability from 94.5% to 98%. The company made an investment of €32m on a new centralised distribution centre and so far have centralised 142 suppliers to this new centre. This has resulted in reducing the previous 72 hour lead time to 15 hours max.

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