KILKENNY -- "Well, you could look that up on Google" said the voice in the High Street Mall--just like 60% of all the visitors to my blog properties do. More than 220 different visitors a day come to my blogs on the heels of search engine requests they made with Google. Most of them are attracted by titles of articles in my blogs. I cannot fathom why some blog authors turn off their titles. Failing to name a title reduces the rest of the content on Web pages to noise.