DUBLIN -- A day after Jason Kottke runveiled a minimalist redesign (maximising the power of HTML and CSS), I attended a presentation by Macromedia in the National College of Ireland and heard some things about the "perfect Web experience" that explains the Macromedia perspective. Steve Burnard had 68 slides to show 37 people. I remember dotcom days when 100 creatives, developers and programmers would attend these events.
- Macromedia's mantra revolves around the philosophy that "experience matters." This trumps "findability matters" and "content matters."
- Macromedia Studio MX offers some clever items that promise to make your website do more work for you.
- The operating system in your phone holds a key to a dynamic form of Web content.
- I think Macromedia have more metaphors for Web browsing than Jakob Nielsen.
- "HTML on its own cannot deliver accessibility."
- The most exciting part of the Macromedia presentation happened during an 18-second interval when a 90 MB movie was converted into a 260 kb Flash video file. Then it played in a browser.
I could predict how Kottke and other XHTML designers would take the MX presentation. Kottke's pages are valid XHTML 1.0 Transitional. He uses CSS for layout where Macromedia teaches table structures first. We have a long way to go before we exorcise presentation format from HTML structure.
Sent mail2blog using Nokia Communicator Typepad moblog service from the National College of Ireland.
Jason Kottke -- "redesign"
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