CLONMEL -- We teach "personalcasting" in the multimedia degree programme when colleges learn how to set up an international feed. In successive years, they learn how group blogs work, produce their own syndicated content, then storyboard rich media items for audio and video output. As JD Lasica notes in his upcoming book Darknet, "To be a real-time video journalist, all you need is a blog, a camcorder, and a laptop with WiFi."