KILKENNY -- This little gem should be read by anyone trying to make money from their blogs and by anyone who thinks that weblogs are only personal expressions about dogs and the sky. Blogs deliver messages and sometimes those messages are paid placements of information.
I started disclosing certain affiliations when blogging because a series of off-line conversations convinced me it was the ethical thing to do. A minimum of 800 different readers stop by this blog every day and they need to know when they're getting a corporate message. Sometimes you can tell more about the emergence or sustainability of an idea by the subtext accompanying it. With respect to Irishblogs--which many mainstream analysts believe are as important as web sites for information--you can discern little hints of the staying power of individual weblogs by looking at the way they're wrapped. Sometimes bloggers spout information related to their companies. They couch comments carefully when they do. Some bloggers wrap their sites with advertisements. [DISCLOSURE: The Google ads in the RH gutter of IrishEyes pay my ISP for hosting 12GB of monthly transfer traffic and more. The Yahoo! context searches automatically lodge $100 a month on my Visa account.] Some bloggers embed their search features with advertisements that pay (this blog does that too).