WITH THE MOBILE PRODUCT LIFECYCLE RIPPING ALONG twice as fast as computers at their peak ten years ago, mobile publishing has arrived as a point of information consumption. I am acutely aware of this fact because I am reading and writing to the web on my Nokia 9500 smartphone at least 10 times a week. My information consumption reflects trends document by developers active in making things work with Web 2.0. I believe there are very good reasons for developing a mobile publishing strategy. A good strategy needs to accompany a willing attitide because as Ian Davis explains, Web 2.0 is an attitude not a technology.
From Brian Fling comes 10 reasons to publish to mobile.
- Empower your reader.
- Have your content available anytime anywhere.
- Create a better experience for your mobile users.
- Widen your audience.
- Add a new level of interactivity.
- Give your content new context.
- Have someplace for them to go.
- Interact with the real world.
- It’s easy.
- Be a part of the future.
Now I know the mobile web isn't simply synonymous with Web 2.0 but in my space, the two are very much in the same space. In Tim Bray's mind, he'd rather avoid the whole 2.0 idea. Tim writes, "I just wanted to say how much I’ve come to dislike this Web 2.0 faux-meme. It’s not only vacuous marketing hype, it can’t possibly be right. In terms of qualitative changes of everyone’s experience of the Web, the first happened when Google hit its stride and suddenly search was useful for, and used by, everyone every day. The second—syndication and blogging turning the Web from a library into an event stream—is in the middle of happening. So a lot of us are already on 3.0".