GUIDELINES FOR BLOGGING often challenge large corporations so it's informative to read "IBM's Guidelines for Blogging" and to know they evolved from an Open Source wiki populated by employees.
- Know and follow IBM's internal conduct guidelines.
- Be mindful of what you write. You are personally responsible for your posts.
- Use your real name and state your role at IBM when writing about IBM-related matters.
- Use a disclaimer stating that your postings do not necessarily represent IBM's positions, strategies or opinions.
- Respect copyright, fair use and financial disclosure laws.
- Do not leak confidential or other proprietary information.
- Do not talk about clients, partners or suppliers without their approval.
- Respect your audience. Do not use profanity or ethnic slurs.
- Find out who else is blogging about your topic and cite them.
- Do not pick fights, and correct your own mistakes.
- Try to add value. Provide worthwhile information and perspective.
Guidelines learned in conversation with Philippe Borremans who pointed me to thousands of IBM blogs.
Syndicated newsfeeds from IBM.
International Association of Online Communicators has a weblog.
