YOU CAN LEARN a lot about best practice in business by watching IBM at work. One of the most productive initiatives on the IBM landscape at the moment is its use of blogging in business. Big Blue started with employees blogging on the intranet and now it's become blogging with customers, investors and blogging about the future. Philippe Borremans, responsible for IBM's European blogging initiatives, shared some of his thoughts about these devleopments in a podcast we recorded in the Tipperary Institute Skunkworks.
Show Notes for 21-minute podcast.
0:10 Philippe Borremans is Public Relations Manager for IBM Belgium and manager of "The Conversation Blog" at Conversation.be.
0:40 Why blog? It depends on your interests, knowledge and audience.
3:00 Are you attracting a new audience with IBM blogs? Yep. IBM's "Future" series has climbed to #55 on iTunes. The first external IBM podcast ("The Future of Driving") got 10,000 download requests.
6:10 IBM blogs started as an Open Source solution. The main blogs run on a Linux i-series platform.
7:30 IBM has 4671 weblogs currently. Half are regularly updated. There are 104 IBM-Ireland blogs and 107 IBM-Belgium blogs.
8:50 Harriett Pearson leads the group initiative towards blogging.
9:40 Why did IBM start blogging? It's consistent with everything IBM has done. It's not so difficult.
10:50 Our businesspeople are learning from the market.
11:20 Some IBMers make podcast transcripts on-the-fly.
15:20 Proposal for bloggers' "about" page.
15:40 Harry Potter, blogging, and IBM.
16:50 Do messy desks fit the stereotype of the corporate blogger?
18:40 The most important part of this blogging thing--they talk back.
19:30 The ultimate beauty of blogging.
20:00 Related links and feedback loops.
21:30 Sweep by Steffen Coonan ends.
Philippe Borremans -- "CEOs find blogs useful for internal communications"
This podcast cites feeds for IBM Syndication, the International Association of Online Communicators, and IBM Developer Works Blogs.