SHEL ISRAEL opened the IT@Cork Web 2.0 conversation by sprinkling his campfire style with snippets from his blog, his book and his one-to-many connections. There are more than 100m blogs out there, many achieving a boost by the Web 2.0 tech behind them. Israel cites blogs, podcasts vlogs and wikis as tools facilitated by Web 2.0. However, the tech emboldens a company's message with passion. Israel's insider's analysis makes you wonder if he wrote the script on market conversations for Doc Searls or Charlene Li at Forrestor. Israel would agree with Keith Bohanna. "There has never been anything more viral than this." And this evolution of connected conversations owes a lot to Web 2.0.
I wish Israel has mentioned Andy McAfee and the efforts he has played in defining the social networking used by smart companies as they evolve into Enterprise 2.0 organisations. McAfee evangelises the use of freeform social software within companies. Freeform in that the application does not impose structure prior to use--like most blogs, wikis and messaging.
Shel Israel (office-safe semi-nudity) -- "The web 2.0 (r)evolution"