THE MOMENT you make something point-and-click-simple, you start to grow an easy audience. This is very apparent with game-changers offered free to the world by large players. When Apple added the podcast category to iTunes, the number of subscribers to podcasts doubled in one day. When Internet Explorer 7 ships, Feedburner expects to see similar growth in subscriber base as that application rolls itself out. I think everyone should have an easy-to-say Feedburner feed. Some Feedburner numbers at the start of August 2006:
- Total feeds: 363,375
- Number of publishers: 222,615
- Number of subscribers across all FeedBurner feeds: 19,557,695
- Number of podcast and videocast feeds: 61,819
- Number of subscribers to podcast and videocast feeds: 3,744,215
- Number of subscribers reachable by the FeedBurner Ad Network: 12,462,191
- Feedburner LLC Employee Retention: 100%
- Number of made-up words on Feedburner's site: 3
