THE FIRST RULE of writing for the Web is "write to be found," opines usability guru Jakob Nielsen, plugging his latest book.
Nielsen quotes Churchill. "Short words are best and the old words when short are best of all." He adds: "Familiar words spring to mind unbidden. Thus, users are likely to employ old words when they boil down their problem to a search query, whic h is typically only 2-3 words long."
Jakob Nielsen -- Prioritizing Web Usability
John Dowdell -- "Accessible English"
