MORE THAN ANY OTHER e-commerce site, Amazon works hard to keep my data safe. Last month, Amazon forced me to lock down my credit card transactions with chip-and-pin safeguards connected to my Visa card. I didn't have a choice. If I failed to register my Visa card PIN code online, I would lose my one-click buying power.
Today, Amazon pre-empted a phishing attack by resetting my password. This is important because few people work in places where they can be sure that their keystrokes are not being logged.
I appreciate Amazon's foresight and wish other companies were as aggressive in pre-empting attacks on their e-commerce facilities.
