EV WILLIAMS and team have bought Odeo from its investors. During the past two years, Odeo stumbled alongside producing some very clever technology. Its lessons learned deserve to be scribbled into journals of Irish entrepreneurs. Evan writes about starting up and failing in very transparent terms. His Obvious (Odeo's new name) plans:
- Build things cheaply and rapidly by keeping teams small and self-organized.
- Leverage technology, know-how, and infrastructure across products (but brand them separately, so they're focused and easy to understand)
- Use the aggregate attention and user base of the network to gain traction for new services faster than they could gain awareness independently
Evan Williams -- "Birth of Obvious Corporation"
