JOHN BATTELLE offers a listing of characteristics that define Web 2.0.
- The web is a platform.
- Formal architecture of participation (also known as user content or collective intelligence).
- Lightweight business models.
- Innovation in assembly.
- Leverages the long tail and realises economic possibilities that didn’t exist before.
- Search rules. Search drives Web 2.0 businesses. This is a turning point in marketing and a new reality for all forms of traditional business.
via Drew Meyers
