DIESEL'S SUMMER collection comes with print advertisements that show the effects of global warming on prominent fixtures. For example, that's Mount Rushmore on a beach in the picture. Other advertisements have Manhattan half-submerged in water, Paris as a steamy jungle and Dublin with gondolas (just kidding). No need to worry about the post-warming life because how can life be worse with more beaches? Diesel's models are dressed fashionably and they lounge amid this hip dystopia in glamorous unconcern, fanning themselves or applying suntan lotion to one another's tawny backs. Stop into your local Diesel shop and ask for the images stamped: "Global Warming Ready."
Libby Copeland -- "High-Water Marketing: Climate-Change Clothes, a Little Smug on the Hip"
DIESEL'S SUMMER collection comes with print advertisements that show the effects of global warming on prominent fixtures. For example, that's Mount Rushmore on a beach in the picture. Other advertisements have Manhattan half-submerged in water, Paris as a steamy jungle and Dublin with gondolas (just kidding). No need to worry about the post-warming life because how can life be worse with more beaches? Diesel's models are dressed fashionably and they lounge amid this hip dystopia in glamorous unconcern, fanning themselves or applying suntan lotion to one another's tawny backs. Stop into your local Diesel shop and ask for the images stamped: "Global Warming Ready."
Libby Copeland -- "High-Water Marketing: Climate-Change Clothes, a Little Smug on the Hip"
