NEW FOR ULTIMATE web interaction--a way to pay Google for actions visitors perform. Google's beta launch of its Pay-Per-Action (PPA) product rolls into AdWords. You can pay Google more for AdWords that bring customers closer to transactions you designate. This remarkable leverage could skewer low-hanging affiliate networks. When Google does something with click-tracking, they do it well. For those true information architects using AdWords, this new Google programme could pay off handsomely. You need to use well-formed persuasion architecture and deliver a clickstream of readers who trust your information. For me to capitalise on this blog, I will need to rejig some categories. There's a semester-long training course in how to do this correctly currently under review by the Irish Higher Education Training and Awards Council. We expect to start running it at Tipperary Instititue during evenings from September 2007. The lecturers will be those who earn more than EUR 300 monthly from Google advertising campaigns alone.
Google -- "Pay Google Only For Actions That You Define"
Andy Beal -- "Google AdWords Pay Per Action Launches"
Pat McCarthy -- "Jumping to Conclusions on Google's Pay Per Action"
Michele Neylon -- "Adsense to Offer CPA"
