KATHY SIERRA, high on street cred and long on sharing ideas like the pocket guides to the left, points to the "best resource you could have" when addressing a full house in SXSW 2007. In her own words, it's MeetUp.com. In our experience, shared calendars at upcoming.org work well too to get users together offline. Kathy's presentation probably earned more laughs per minute than any other presentation at SXSW. There's a lesson in that performance for anyone caught inside the Powerpoint Trap.
Kathy Sierra -- "Creating Passionate Users"