AFTER SERVING more than 5m pages across five different websites, I have learned that much of what I offer online spills over the side without being noticed because of how it's presented. Too much stuff looks cluttered so I am removing content clutter on this blog during the next two months and rebadging it as well. Newsfeeds will remain intact, only the on-screen appearances will change. I've several reasons for reducing the information here.
3. In a recent podcast, Mitch Joel pointed out the appeal of a luxuriating read. Cluttered reads do not deliver that experience.
4. In a recent post, Maryrose Lyons explained the design imperative related to removing "lots of the surplus clutter that doesn't get read".
Reconstruction begins in mid-May. Normal service will continue unimpeded by the new look.
Maryrose Lyons -- "Rant 001 for 2007"