AS NEWS OF GOOGLE'S acquisition of Feedburner continues percolating, some numbers jump out of the binding term sheet.
Google's $100m valuation of Feedburner puts value on each of Feedburner's feeds. Feedburner has 22,717 publishers. That means Google is paying $237 per publisher. [1] Since I have four different Feedburner URLs, I'm worth nearly EUR 730 to Google in the deal. I don't think I could generate that kind of money through an AdSense affiliation but people who use ads inside Feedburner suggest that I'm turning away at least $200 monthly from Google because I don't monetise my RSS feeds.
I expect Google to try to entice me to place advertisements in my RSS feed. Only 1 percent of the Feedburner's publishers carry advertisements in their feeds. [2]
Some of Feedburner's larger customers might be getting a little skittish [3] since they now hand over major blocks of data tracking to Google's warehouse.
1. Froosh -- "Google to Acquire Feedburner for $100m"
2. Bill McGuire -- "Google to buy Feedburner"
3. Heather Green -- "Feedburner Sale Next?"
Bonus Link: Defining Feedburner in an interview with Rick Klau.
