WHILE MOST of Ireland decamps for summer holidays, a small team of social media advocates has started planning details for the fall's first social media event: Podcamp Ireland on Saturday 29 September 2007 in the Kilkenny Ormonde Hotel. Details of the event have popped up in Google Alerts, on Technorati and among photostreams when searching for podcampireland07. If the initial search queries are any indication, more than 80 people will make the trek into Kilkenny for the day-long event. In fact, interest from Dublin PR firms in Neville Hobson's talk will probably mean people interested in PR 2.0 will come to watch early adopters demonstrate the tools they are using to connect to a vibrant stream of conversation concerning the best way to spread the word about company products and services.