WELL BEFORE THE OPENING coffee at Podcamp Ireland, the event's back channel buzzed with planning and programming cross-talk (see left). Some of it bubbled over onto the screens of others who had no intention of attending the event but who shared something in common with the setting, the people or the idea of podcamp. We expect 77 people today in Kilkenny, all interested in social media from the point of view of listening, reading, contributing or producing personal media. During the day, I will be watching the Podcamp Ireland back channel, hoping that at least 10 newcomers adopt to the concept and finish the day listening to the continuing conversations through Jaiku. To set up your phone to receive text messages from Jaiku's podcamp channel, you need to register for a free Jaiku account, trust Jaiku with your mobile phone number and then respond to a text message containing an authentication code. Once you've done those things, you can send 140-character messages directly to Jaiku by texting +467374940501. I've used Jaiku since May 2007 and trust its system to keep me informed by sending me text messages in several channels related to creative multimedia and industry events.