MAXIM KELLY points to a "totally unacceptable" practise of Sky Ireland. Sky sent a letter entitled "Notices of changes of how we use your information" in a company magazine sent to Sky customers last week. As Maxim Kelly explains, the letter states that by continuing as a Sky customer, account holders have agreed that their information would be "shared with other companies outside the group, including for sales, marketing and other market research purposes by such companies," unless they contact the company to be excluded from such lists. This automagic opt-in practise violates Irish data protection law.
Maxim Kelly -- "Sky customer letter unacceptable says data protection commissioner" in Sunday Tribune, 2 December 2007.