FOR SEVERAL YEARS NOW, I have used this microblogging platform called Twitter and I've tried hard to fit into its demographic. But as Time Magazine now suggests, I'm not the Prius-driving, iPhone-drooling, Facebook-addicted 30-something who fits the target user. The statisticians at Hitwise say that males comprise 63% of those tweeting. And more than half of Twitter's visitors come from California! The largest age demographic sweeps through the 35-44 year old part of the population, since that segment makes up 25.9% of Twitter's users. Although I think I'm part of the H03 "stable career" segment, I'm not young or ethically diverse, nor do I live in a big-city metropolitan area. However, I consider myself cosmopolitan, so that should count. Upon further examination, someone with a "stable career" also tends to work in the arts and entertainment industry (Hey! I listen to podcasts, take photographs and go to art galleries!), drive small cars and espouse very liberal political views. Another 12.3% of Twitter's visitors are H01. They are the "Young Cosmopolitans" and are very likely to drive a Prius, earn household incomes over $250,000 per year and also identify with very liberal politics. I am not in that segment. I don't know if it's worth my while trying to fit into Twitter.
So I'll just monitor the most talkative twits in Ireland, enjoy the Blip.fm flow, subscribe to the Twitter blog and read Time Magazine below.
Bill Tancer -- "Even Gen X is aTwitter" in Time Magazine, 20 August 2008.
Nick Burcher -- "Latest Twitter Usage Statistics Illustrate Twitter's Global Reach"