TWITTER MAKES THE FRONT PAGE of the Financial Times (at left) on the last day of 2008, with two follow-up articles inside the paper. The thrust of the FT coverage is that Twitter has evolved into a channel for corporates to communicate their message through a chatter-friendly medium. If your PR team is up to the task, it means crafting "pithy communications bursts to the Twitter community."  Word of mouth marketers know this game well, because with a few clever taps on the keyboard, they can often spark conversations that go viral. Sometimes this means people "retweet" messages. Other times, it means pointing listeners to photos, video clips or blog posts that expand the message. These branded messages should not be considered "conversations" and Twitter shouldn't be confused as a conversation medium, even though banality and banter reign supreme in the Twitterverse. The millions of people who have climbed aboard Twitter are an easy audience for reverberating best offers, essential lists of things to do, and all-around fun things that often have a big sponsor's name attached to the front of the stage. When people start tweeting live events, some point to related still and video footage, incorporating that pointage in their tweets. Third party vendors are facilitating this evolution, making Twitter a channel of communications that handles inline media. As corporate communicators have discovered, Twitter is a publishing channel. Acknowledging this fact is a sure-fire way for Twitter's business team to monetise on the back of its 600% current growth.