Recent research conducted by In-Stat, Web-To-TV Video Changes Everything, found that 40% of young adult US households view Internet video on the TV at least once per month. This is such a big change from the day television entered my life. In our home, we can stream cached YouTube clips form our Nokia phones wirelessly via Bluetooth across the room to the TV set. It's powered by smart SCART devices. The under-35 adult population in the US is fueling the adoption of Web-to-TV video consumption. In recessionary times, it's often less expensive to sit at home and watch mindless YouTube videos than it is to spend a day's wages hanging around the pub.
Other highlights from the report include:
- Within five years, the number of US broadband households viewing Web-to-TV content will grow to 24 million.
- Already, 29% of US 25 to 34 year olds with game consoles use the devices to watch streaming video off the Internet.
- In five years, there will be 7.4 million US broadband households that use media center PCs for streaming Web-to-TV content.
- TV networks and pay TV operators currently view online TV as additiveto pay TV services, but Web-to-TV will ultimately force a completerestructuring of today’s video services.
- Video content will be optimized for broadcast or Web-to-TV based on content type.
- Revenue from Web-to-TV streaming services will grow to $2.9 bln in 2013.
Direct Link to the Instat Report: http://www.instat.com/abstract.asp?id=212&SKU=IN0904404CM