
MY LUSTWORTHY BORDEAUX Walkman phone is part of the problem some in the Irish Recorded Music Association feel. Most of the music on the phone's 16 GB removeable memory comes from tracks that landed on the phone from various collections, online subscriptions and Bluetooth exchanges. Since getting my first Walkman device, I've throttled back my purchases of CDs. Along the way, Zavvi, the music retail change formed from Virgin Megastores exited the Irish High Street. I buy five times as much music through online shops than I buy from racks of CDs around Ireland. I wonder how bands are making it. At the bottom end, some bands are getting licensing deals for their music (as little as $2,500 per contract). Getting your track used for a season of CSI means $30,000. Pixar paid Robbie Williams $100,000 to use his swing track in "Finding Nemo" and Feist got nearly a quarter millionm dollars for 1,2,3,4 in an Apple promotional advertisement. At the very top of the pay-off pile are groups like They Might Be Giants who signed for $1m when creating original music for Dunkin Donuts. I'm headed over to iTunes to see if there's something else I want on the Walkman phone. Good new music always sells.
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