
THE CONTINUED RESISTANCE of traditional managers in a wide cross-section of industries to ignore vibrant online social networking amazes me. At the highest levels of Irish government, the dismissive attitude comes close to incompetent public representation. Some managers, CEOs, and politicians don't think that hyper-connected snappy exchanges count in the matrix of public communications. In fact, they often want to use tax money to block, throttle or censor the avenues used by active citizens online. This is so wrong on some many levels. It's pig-ignorant and an example of professional misconduct to ignore active citizens who express themselves in online social networks.
Three years ago, when I first started poking around on Facebook and skimming through Twitterstreams, I heard the first snide comments about both of those social networks. Two years ago, when Tipperary Institute first started weaving social networking into an accredited creative multimedia degree, I had to defend my choice of networking tools (i.e., Twitter, Jaiku, Facebook, Flickr, Google Documents, Last.fm and Blip.fm) to students who were happy to live in a world of irregular e-mail. By mid-2009, only students older than 35 needed convincing about using community zones online. Most of them become avid members of online communities within a few weeks. Today, a third of new students check into their social networks on their phones.