I REMEMBER 1999 in Ireland because I chatted with a Revenue Commissioner about getting tax-free content from my online purchases. At that time, nobody was concerned about the trickle of products arriving via online purchases. Things have changed.
Today, I'm working my way through three of the 12 books that Jeff Bezos and his executive staff have read. When I'm finished with the last page, I think I'll be a billionaire too.
The Remains of the Day by Kazuo Ishiguro's is a beautiful and haunting evocation of life between the wars in a Great English House.
"Built to Last: Successful Habits of Visionary Companies" by Jim Collins This famous management explains how companies that succeed build environments where employees who embrace the central mission flourish.
"Creation: Life and How to Make It" by Steve Grand. In this book, mankind now has within its grasp the power to synthesize true artificial life, playing out Dr Frankenstein's dream in both cyberspace and the real world.
[Bernie Goldbach reads books so he can teach creative students about business.]
