And while some brand managers might sneer at the decline of traditional top-down message management, customers are coshaping reputations every day. Proactive communicators know exactly where key conversations are happening, who has influence and why. These important conversations happen across different forms of social media and effective communicators know those disparate social media.
The small size of the group and the cozy setting of Boston College Dublin made for some colorful exchanges concerning Ryanair, the Mail on Sunday and gardening. Looking at my twitterstream, I can see those social conversations continue to run their course.
Neville Hobson -- "A memorable Dublin experience" on his blog, 1 Feb 10. Bonus Download: "Are friends electric" by Kathy Foley in Culture, a Sunday Times publication, 31 Jan 10. [580 kb PDF]