THREE SIMPLE PEAKS from Statcounter document something I've suspected: if you want to reach people, you should offer a message in more than one medium because social sharing is driving web traffic. The graph above from the Irish-developed Statcounter site shows peak traffic on InsideView.ie as a function of three separate sources of traffic. The first spike came a day after a Sunday news report that I filed on Qik.com. While Twitter and a feature in the Sunday Times Culture magazine played key roles in driving traffic onto my Qik clip, the source of the referrers sits in my Qik clip. The second spike illustrated above occurred as people clicked from a Facebook paragraph over to the main source. I suspect many arrived because I cited an image in the excerpted paragraph but the cited image did not appear in the Facebook newsfeed. The third spike is the largest. It comes from a burst of traffic spawned by Google Buzz. The Buzz traffic pushed my blog's newsfeed into Google Reader subscriptions of hundreds of people. Over the past month, according to AddThis, sharing through Google Reader is up 35 percent. At least 15 new people (shown in gold at the bottom of the graph) arrived to read about Ireland's smart economy. At least 10 more arrived because they were using Google Alerts for the term "smart economy."
Cynics could argue that the largest peak on the Statcounter graph is more a lesson in link baiting than in the power of Google Buzz. I won't argue that but by the same token, my stats prove many of the newbies arrived from Google Reader and that distinction causes me to respect the powr of Google Buzz.
Lesson shared in the Web Analytics module at Tipperary Institute. You can follow me on Qik or on Twitter @topgold or get all the Buzz on Google.