TRY AS I MIGHT to cut down on the paper products supporting three third level modules that I teach, if I give students a choice of by-product, they opt for the paper study guides. No matter how much chatter about how the iPad, e-book reader or audible books might change the market, most people are creatures of habit. Moreover, students have to live with what they have in their pockets. Only a few can afford to buy the cherries on top of the tree. Most have to be happy with the low-hanging branches. In my case, I'm stuck with producing at least the PDF version of study notes because an accredited syllabus says I have to offer workbooks for two of my subjects. Being a capitalist, I've looked at the pent-up demand for "paper study guides" and Google suggests there are 19.3m results, some in queues across the States buying their Cliff Notes. I'm off to complete the editing of my Revision Notes. During the summer, I'm going to have a chat at Limerick OpenCoffee with Stephen Kinsella about this specific topic. I think we can get a production line established that increases the efficiency of producing academic study material for third level students in Ireland.